LILY originated in 1965 and started operating as a contemporary women’s wear brand in 2000. After years of development, LILY has now developed a comprehensive capacity for R&D, design, production, marketing and service. LILY has opened 900 exclusive stores in China, covering 31 provinces, autonomous regions and municipalities. In 2017, LILY annual retail sales reached 3 billion RMB and keeps a steady growth rate of 20% to 30% a year.



2016 Lily Apparel Holdings, Inc. opened in the U.S. with design studios and showrooms to establish private label and branded business with all major retailers and clubs. In addition, growing licensing and strategic partnerships with companies worldwide.

2014 Lily “BUSINESS SPACE” was established as a creative space for designers to come together and forge future fashion trends

2011 Lily’s NEW FLAGSHIP STORE, covering 500–square–meters, opened on Shanghai’s luxury shopping street, West Nanjing Road

2010 the first lily flagship store, covering 270–square–meters, opened on Shanghai’s exclusive shopping street, Huahai Road

2006 Lily won the new designer brand award at Milan fashion week and was the first and only Chinese brand on display at CPD Düsseldorf

2005 Lily launched their first international store in Paris, followed by stores in Saudi Arabia and Indonesia

2000 Lily, the first female–focused clothing brand of the shanghai silk group co., ltd., was launched and opened its first store in Shanghai

1949 Shanghai silk group co., ltd., was established